Potentially, you can do affiliate deals, joint venture partnerships, or anything mutually beneficial and profitable with their audience. One way to generate your first paying customers is by leveraging other people's platforms. A popular blog in your niche that already has traction is a great example of an audience for this. Once you've built a relationship with the blog owner or editor, ask them to promote your content to their email list, or see if you can run a webinar for your audience with something like an opt-in link. If you make content marketing a priority, it can be incredibly profitable for your business.
Buffer grew almost whatsapp database entirely through content marketing, as did KISSmetrics, HubSpot, and other similar companies. 9) SEO Search engine traffic can also be an excellent and reliable source of paying customers. The problem is that in many industries, competition is increasing, making it increasingly difficult to rank well for competitive search terms. I f you are targeting marketers or entrepreneurs, you may face stiff competition for search terms within your niche. In fact, influential companies like Neil Patel, Noah Kagan, and companies like HubSpot and KISSmetrics already own the top spots for many relevant keywords in the industry.
So how do you generate traffic and leads through search despite all these competitors? One way to do this is by focusing on long tail keywords. So instead of ranking on "SEO tools", try ranking on something more specific like "best SEO tools for B2B startups". Publishing high-quality, long-tail content consistently over time generates a ton of traffic. MORE: Effective SEO Techniques That Work in 2017 14 ways to get your first 100 customers Source: HubSpot An easy way to generate long-tail content ideas is to look at specific niche questions that are most viewed on Quora. Let's say you sell a product in your marketing niche.